COMMERCATE
An open letter to every Ontario business owner.
HOW ONTARIO BUSINESSES ARE GETTING MORE QUALIFIED LEADS THAN THEIR SALES TEAMS CAN CALL BACK
Your best marketing channels all have the same requirement: you, in the room. Referrals need your reputation. Events or trade shows need your calendar. Galas need your sponsorship. I build the one channel that fills your pipeline every week whether you show up anywhere or not.
30 minutes. One phone call. No Zoom link, no slide deck - We take a deep dive in to your marketing channels.
28 Ontario businesses. Over 400 videos a month.
Accounting firms. Bakeries. Private schools. Construction crews. Humanitarian non-profits.
And even a funeral home.
COMMERCATE
An open letter to every Ontario business owner.
HOW ONTARIO BUSINESSES ARE GETTING MORE QUALIFIED LEADS THAN THEIR SALES TEAMS CAN CALL BACK
Your best marketing channels all have the same requirement: you, in the room. Referrals need your reputation. Events or trade shows need your calendar. Galas need your sponsorship. I build the one channel that fills your pipeline every week whether you show up anywhere or not.
30 minutes. One phone call. No Zoom link, no slide deck - and you'll know our price range before anyone asks you for a second call.
28 Ontario businesses. Over 400 videos a month.
Accounting firms. Bakeries. Private schools. Construction crews. Humanitarian non-profits.
And even a funeral home.
Dear Business Owner,
Check these three lines.
Do any sound like you?
Your best customers come from referrals... but you can't order more referrals. You just wait.
Your evenings keep going to dinners, events, and gala tables.
You run some ads.
They're "fine", But no one can tell you what a lead costs.
If two of those hit home, the next four minutes are for you.
My name is Karan. My brother Mandeep and I run Commercate.
Our team makes over 400 videos a month. We run Meta ads for 28 Ontario businesses.
Our family also runs a machine shop. It opened in 1993. It was built the old way.
Referrals.
A good name.
Thirty years of showing up.
So I won't tell you the old way doesn't work. I'll tell you where it stops.
Read this before you continue...
Before I reveal how business owners are getting more leads that they can handle.
Let me show you how well this works...
Brampton Crematorium & Visitation Centre - a full year's worth of pre-planning leads, in 30 days. (by the way, they just opened their 4rth funeral home here in Canada)
Dashmesh Khalsa School - $5 a lead, ~50 enrollments in 60 days, 10x on $5,000.
Nuvana Suites - half-full to fully booked with a waitlist; 7x.
Khalsa Aid - 300 event registrations in a month; 150 in the room against a 100 goal.
Punjabi Community Health Services - first ever sellout of their 450-seat gala; $100,000 raised the night of the gala.
Fresh Rasoi - 1.5 ROAS to 30 ROAS on tiffin subscriptions and catering.
Eminence Detailing - $8 leads, 9.3x return.
Peel Eye Care - from radio and flyers to $20 insurance-covered optometry leads.
Street Bitez - $1 leads; 2000 to 7,000 customers in three months.
30 minutes. One phone call. No Zoom link, no slide deck - We take a deep dive in to your marketing channels.
Here's the hard truth.
It's Thursday.
There's a networking dinner at 7:00 PM.
You don't want to go, but you go anyway.
Because "that's where business comes from".
Saturday, there's a gala.
You bought the table, $5,000 plus your whole night.
Next month, your logo goes on the tournament banner.
Now here's the question no one asks out loud:
Which of these brought in your last 10 customers?
You don't know.
And not because you're careless. You track everything else in your business down to the penny.
But this? No one can track it. It's fog. It has always been fog.
Look at where your customers really come from.
For most owners, it's three places:
Referrals, the best leads in the world.
But you have zero control over them. There is no dial marked "more referrals." You do great work. Then you wait.
The dinners, the galas, the trade shows, the charity golf tournements, the teams and events you sponsor.
It works. But you pay for it with the one thing you can't buy more of: your evenings.
This channel only grows as fast as your calendar does.
Advertisements. You probably run some. And they're... fine.
But ask two questions and watch things get shaky.
What does a lead cost us?
What happens if we spend five times more?
If those answers are fuzzy, that's not a marketing channel. That's a hobby with a receipt.
Here's the hard truth.
You don't have a machine that brings you leads.
You are the machine.
Your business grows only as fast as your face can travel.
The ceiling was never demand. It's your calendar. Plus the fog.
The fix is not a better dinner. It's a lot of ads.
Keep reading to see how it works.
30 minutes. One phone call. No Zoom link, no slide deck - We take a deep dive in to your marketing channels.
THERE'S A SHORTCUT TO BEING KNOWN
MORE ADS = MORE ROAS
Volume Scales
STEADY LEADS COME FROM LOTS OF ADS
Why do your leads come in waves? Because every ad wears out.
A new ad gets shown to the people most likely to buy.
Those easy wins come first. Then the same people see it five times.
They stop clicking.
The cost goes up.
The ad dies.
One good ad gives you one good month. Then a dry spell.
That feels a lot like waiting on referrals, doesn't it?
The fix is not one better ad. The fix is new ads, all the time.
Twelve new ads a month means a fresh ad starts before an old one dies.
The dry spells go away. Leads come every week.
And every kind of ad reaches a different group. You talking. A happy customer. A before-and-after. A tour of your shop. More kinds of ads means more groups of buyers.
That's what makes the flow steady.
Steady is not luck. It's math.
One more example...
A street food spot let us test ten different offers. We found the two people loved and put money behind them. Leads cost $1 each. His customer base went from 200 people to 7,000 in three months.
30 minutes. One phone call. No Zoom link, no slide deck - We take a deep dive in to your marketing channels.
WHY YOUR CURRENT SETUP CAN'T DO THIS
Two reasons. Neither is anyone's fault.
TRACKING.
Boosted posts and small ad budgets were never set up to answer one question:
what does a lead cost? No tracking, no answer.
And you can't grow what you can't see.
When your ad guy gets fuzzy about spending five times more, it's not because he's lazy. He truly doesn't know what would happen.
MAKING THE ADS.
Twelve real ads a month takes scripts, filming days, and editors. That's a video team. Most ad agencies don't have one. They have media buyers and whatever clips you send from your phone.
Everyone in this business knows lots of ads win.
They just can't make them.
They know the cure.
They don't own the pharmacy.
That gap is why Commercate exists.
Word of mouth is simply repeated exposure, plus borrowed trust.
Someone hears your name enough times, from sources they believe, and one day you're just "the" company.
This can now be manufactured.
Meta ads at high volume manufacture the repetition, your business in your market's feed every single day.
Not once a quarter when the trade show banner goes up.
And the right creative manufactures the trust: real customers telling real stories, real projects on screen, your actual work doing the talking.
Not discount cheese.
Proof.
Run that combination for 60 to 90 days and our clients began to heare a very specific sentence around town: "I feel like I see you guys everywhere."
That sentence is worth money.
Because familiarity does the selling before anyone picks up the phone, it moves your close rate and your price tolerance at the same time.
A luxury auto detailer showed us exactly how this works.
When he came to us, he was posting clips of nice cars. We built scripted videos around a different question: why do people hand this man the keys to a $200,000 vehicle?
He became the obvious choice in his market at $8 a lead, 9.3x return, $4,000 in spend to $37,000 in tracked revenue without sponsoring a single car show.
That's recognition, bought deliberately.
30 minutes. One phone call. No Zoom link, no slide deck - We take a deep dive in to your marketing channels.
THE CREATIVE ENGINE
We built our agency backwards.
Instead of an ad shop that farms out the videos, we built a video company and put the ad experts inside it.
We call it the Creative Engine.
Here's your side of it:
THE PLAN COMES FIRST.
Before each month starts, you get a written plan. The ads we'll make. The numbers we're chasing. You approve it before we film anything.
SHOOT DAYS ARE BOOKED IN ADVANCE.
On your calendar before the month starts. You will never get a 9 AM text asking, "can we film today?"
TWELVE NEW AD CREATIVES. MINIMUM. EVERY MONTH.
Fresh ads start before old ones wear out. That's where the steady weekly leads come from.
WEEKLY NUMBERS, IN PLAIN ENGLISH.
What's working. What we're cutting. What's next. Five minutes to read. After years of banners and gala tables no one could track, clients tell us this part almost feels unfair.
30 minutes. One phone call. No Zoom link, no slide deck - We take a deep dive in to your marketing channels.
PROOF THIS WORKS
TMG CONCRETE
CONSTRUCTION, GTA
$70,000 to $1,200,000 annually
He went from 2 leads a week to 4-5 real leads a day. His ads ran in his area nonstop, and people started to know his name. 8 out of 10 leads turned into jobs. His jobs grew from $5,000 minimums to $35,000 with some projects worth $100,000 to $300,000.
No one at TMG went to more events. The ads did the showing up.
GSA ACCOUNTING & BOOKKEEPING
ACCOUNTING & BOOKKEEPING, GTA
$200,000 Pipeline value in the first month
From roughly $60 a lead at 1x to $10 a lead in 30 days. Spend scaled from $2,500 to $10,000 a month, profitably. $200,000 added to pipeline in month one at about a 50% close rate. He had to hire more people just to keep up with the lead flow.
Nobody staffs up off a vanity metric.
BRAMPTON CREMATORIUM AND VISITATION CENTRE
FUNERAL, CREMATION AND FUNERAL PRE-PLANNING SERVICES, GTA
6$ Cost per lead on Funeral Services
You're allowed to think your industry is different. So did they.
They came to us running radio, tv, local bus spots and flyers, with nothing digital in place. Last year they only had a total of 100 leads, the first month with us? 150 leads...a full year's worth.
"The amount of pre-planning leads we got in one month with you guys was how many we did in all of last year. We have never made this much in pre-planning revenue, ever."
- Puneet, General Manager, Brampton Crematorium and Visitation Centre
SK CONFECTIONERY
BAKERY, BRAMPTON
3X Annual revenue
The durability proof: a full year in, revenue tripled versus the prior year, the slow season became the busiest, and she doubled her team.
"What are normally our slow months have been our busiest yet. We more than doubled our January sales and every baker knows January is the slowest month of the year. We'd recommend Commercate to any business owner struggling with their marketing."
- Sehejbir, SK Confectionery
30 minutes. One phone call. No Zoom link, no slide deck - We take a deep dive in to your marketing channels.
Now let me answer the 3 questions you're probably already asking, because we hear them on every call.
"WE'RE ALREADY RUNNING ADS."
Good... that's the profile we do our best work with.
You're not starting from zero.
You're starting from fog.
Nuvana Suites was already on Meta, boosting posts at 1.5x. Scripted video and a sharper offer took them to 7x and fully booked.
Fresh Rasoi was also stuck around 1.5x; message testing took them to 30x, they were all stuck in the fog.
Nobody changed platforms.
They changed what they were feeding it.
And your existing ads mean you have a baseline which makes the guarantee below very easy to hold us to.
"OUR CUSTOMERS COME FROM RELATIONSHIPS. ADS FEEL... BENEATH THAT."
A referral is trust, transferred one-to-one, which is exactly why it caps.
Our ads are the same transfer at one-to-many scale: real customers telling real stories, your actual work on screen.
The ad's job is to make a stranger's first call feel like their tenth.
Think your industry is too trust-dependent?
A funeral home was skeptical, never having run a digital ad. But they generated a year's worth of pre-planning leads in its first 30 days.
"The amount of pre-planning leads we got in one month with you guys was how many we did in all of last year."
- Puneet, General Manager, Brampton Crematorium and Visitation Centre
If it works there, it works for you.
"AM I WORKING DIRECTLY WITH YOU AND YOUR BROTHER?"
No, and that's the point of this whole letter.
You're hiring us to remove owner-dependence from your growth. It would be strange to sell you that, then build your account on ours.
You get a dedicated Client Lead with a capped roster. Mandeep and I review every monthly strategy before it reaches you, nothing ships that we haven't read.
THE GUARANTEE
TWELVE NEW AD CREATIVES, EVERY MONTH.
AND WE BEAT YOUR CURRENT COST PER LEAD WITHIN 90 DAYS.
IF WE DON'T, YOU STOP PAYING US, AND WE KEEP WORKING FOR FREE UNTIL WE DO.
Plain-English fine print, because you've been burned before and you should always read the fine print:
You need to be running ads now, so there's a baseline to beat. Apples to apples, same offer, comparable spend. Don't know your cost per lead? Fine. Pulling the true number from your account is the first thing that happens, and it becomes the number we're on the hook to beat. Ad spend goes to Meta either way; "free" means our management fee is waived.
If we're wrong about the Creative Engine, we produce hundreds of hours of content for nothing. Your downside is capped at a number you're already paying today.
You've made plenty of unmeasured bets on marketing. This isn't one of them.
30 minutes. One phone call. No Zoom link, no slide deck - We take a deep dive in to your marketing channels.
WE HAVE A CAPACITY
Every agency letter ends with fake scarcity. Ours is arithmetic: booked shoot days, capped Client Leads, twelve produced creatives per client. It doesn't stretch.
We onboard three new ad accounts a month. When they're taken, the next opening is next month.
Not a tactic. A calendar.
WHAT HAPPENS NEXT
Book a free teardown call. Thirty minutes, by phone. No Zoom, no slide deck.
We take your marketing apart with questions: where customers actually come from, what each channel costs in dollars and in evenings, what a lead costs today, your close rates, your twelve-month goals.
You leave with three things:
the real map of your channels and their caps.
The system sized to your business, what twelve-a-month would replace on your calendar.
And real numbers before anyone asks for a second call: deliverables, your filming hours, contract length, price range.
And in the interest of total honesty: if your numbers say we can't beat your cost per lead, we'll tell you on the phone and save us both the second call. The guarantee only works because we're picky.
Your next hundred customers shouldn't require your next hundred dinners.
Talk soon,
Karan & Mandeep
CO-FOUNDERS, COMMERCATE
BRAMPTON, ONTARIO
P.S. - The only sentence on this page that matters: twelve new ad creatives every month, and we beat your current cost per lead in 90 days, or you don't pay us until we do.